by Cathy Lewis
Like an expectant parent, you anticipate the arrival of your newly printed book with eagerness and excitement. But the work isn’t over yet. It’s time to go into publicity mode.
Your next move is to hire a PR agency that specializes in book marketing. You want a firm with experience, a great reputation, and a proven track record to get your book off and running.
You and the firm will create a digital marketing strategy — building a brand, creating (or refining) a website and social media channels, establishing an engaging tone for your messaging, and adding appropriate, appealing images, videos, interviews, and other relevant content. Together, you and your publicity team will establish timelines for fresh material to keep your online presence fresh and relevant. If you’re incorporating digital advertising, additional appropriate content will be created for that, including images, videos, cinemagraphics, and copy.