Why do authors write books? For most, their primary reason is clear: They want to build their personal brand — a smart first-line strategy, particularly now when the average nonfiction book sells less than 250 copies a year.
Today, book publicity — a must-have marketing tool in the new, overcrowded publishing world — does more than promote books. It is purposely designed to build brands.
Consider these key reasons, all proven brand builders, why.