business author publicity

How CEOs Turn Books into Speaking Platforms

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At long last, you’ve launched your book. Phew! All the hard work of thinking, drafting, revising, and getting the book out into the world is finally behind you. But there’s a critical further step most CEO authors overlook. Too often executives treat publication as the finish line, when in fact it’s the starting line of … Read more

Beyond the Airwaves: How Book Authors Can Maximize Exposure from Every Podcast Interview

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As an author, you’ve poured your heart into your book. Now, it’s time to get it into the hands of readers. 

Guess what? Being a guest on podcasts is a fantastic way to spread the word and boost your book’s visibility. It’s like having a friendly chat about your book that magically reaches people far and wide. But keep in mind that podcast appearances aren’t just about the interview itself — they also introduce you to a whole new group of people. This includes the podcast host, other guests, and of course, the listeners.

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How to Build an Author Site That Shines and Sells

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As an author in the digital age, your website may be the first point of contact with your audience. A successful author site is one that helps you connect with potential readers, showcasing core elements of your voice and style. Beyond being an online shopping place for your books, your author site should reflect your personal brand and demonstrate your expertise.

The hard part of building an author site is conveying all this information without creating a clunky experience for visitors. Instead, you want to aim for a clean layout that’s easy to navigate. Follow this simple guide and learn how to build an author site that will solidify your online presence, promote your work, and help further your career.

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How Book Publicity Establishes Author Branding and Thought Leadership in the Age of AI

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In today’s literary landscape, effective book publicity isn’t just about promoting a book; it’s about establishing an author’s brand and positioning them as a thought leader in their field.

With the increasing prevalence of digital platforms and AI technologies like ChatGPT, the importance of strategic publicity grows. Book publicity in this new era can enhance authors’ branding, elevate them as thought leaders, and ensure that their work, ideas, and businesses are easily discoverable on AI platforms.

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Ignite a Winning Digital Marketing Strategy to Launch Your Book 

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by Cathy Lewis 

Like an expectant parent, you anticipate the arrival of your newly printed book with eagerness and excitement. But the work isn’t over yet. It’s time to go into publicity mode. 

Your next move is to hire a PR agency that specializes in book marketing. You want a firm with experience, a great reputation, and a proven track record to get your book off and running.  

You and the firm will create a digital marketing strategy — building a brand, creating (or refining) a website and social media channels, establishing an engaging tone for your messaging, and adding appropriate, appealing images, videos, interviews, and other relevant content. Together, you and your publicity team will establish timelines for fresh material to keep your online presence fresh and relevant. If you’re incorporating digital advertising, additional appropriate content will be created for that, including images, videos, cinemagraphics, and copy. 

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When Publicizing Business Books, Target the Right Business Readers

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In the past decade, business has become mainstream. The average person now has knowledge of stock market trends, corporate takeovers, and competition within global industries. From a book publicist’s point of view, this means that there are more “business readers” than ever.

Book promotional targets like Bloomberg, Forbes, Wall Street Journal & Inc. for business book publicity.

On the one hand, this is good news, because the universe of media venues that need business content has grown. On the other hand, serious business readers now have to be more choosy about the content they consume.

For Best Book Promotion Results, Target Top-Tier Business Media

For this reason, we like to target top-tier business media whenever possible. Why? Because when we’re trying to move and motivate leaders, managers, and entrepreneurs—and hopefully get these readers to buy a business author’s book—we have to go to the media places they frequent. We also always have to be agile and creative in our approach to book publicity. Every book has its unique promotional challenges and publicity opportunities to define, explore, and make happen with great success.

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Business Book Authors Expand Their Brand with Successful Book Publicist Strategies

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Four business related books by publicist Cathy Lewis.We’ve publicized many business books and career books over the years. Business authors come to us with one goal: to generate book sales. But they end up with a great side benefit: they acquire a new source of prospective consulting clients and a stronger business brand.

That’s why we tell business authors to think of their book as a tool to build their  business. A good book publicist can shape a PR campaign that’s aligned with the author’s overall business objectives.

Here are some book and author publicity and promotion strategies we’ve used to help authors grow their business, brand, and book sales.

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