book publicity

How CEOs Turn Books into Speaking Platforms

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At long last, you’ve launched your book. Phew! All the hard work of thinking, drafting, revising, and getting the book out into the world is finally behind you. But there’s a critical further step most CEO authors overlook. Too often executives treat publication as the finish line, when in fact it’s the starting line of … Read more

Beyond the Airwaves: How Book Authors Can Maximize Exposure from Every Podcast Interview

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As an author, you’ve poured your heart into your book. Now, it’s time to get it into the hands of readers. 

Guess what? Being a guest on podcasts is a fantastic way to spread the word and boost your book’s visibility. It’s like having a friendly chat about your book that magically reaches people far and wide. But keep in mind that podcast appearances aren’t just about the interview itself — they also introduce you to a whole new group of people. This includes the podcast host, other guests, and of course, the listeners.

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Creating Authors’ Own “Oprah Moments”

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In book publishing, authors are constantly in search of ways to elevate their exposure and connect with readers. As the “Oprah moment” has now become a cultural phenomenon representing the ideal of catapulting a book into the limelight, authors and publicists alike are striving to create and leverage such moments to achieve success in the competitive book market.

The essence of aspirational moments
Aspirational moments are those instances when an author connects with their audience in a way that leads to significant sales spikes and heightened visibility. Like Oprah moments when an author’s book captures the spotlight, these moments can take various forms — through a heartfelt interview, a viral social media post, a powerful book launch event, and others. They allow readers to relate with the author in a way that captures their imagination and encourages them to seek out the author’s work.

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How to Build an Author Site That Shines and Sells

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As an author in the digital age, your website may be the first point of contact with your audience. A successful author site is one that helps you connect with potential readers, showcasing core elements of your voice and style. Beyond being an online shopping place for your books, your author site should reflect your personal brand and demonstrate your expertise.

The hard part of building an author site is conveying all this information without creating a clunky experience for visitors. Instead, you want to aim for a clean layout that’s easy to navigate. Follow this simple guide and learn how to build an author site that will solidify your online presence, promote your work, and help further your career.

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How Book Publicity Establishes Author Branding and Thought Leadership in the Age of AI

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In today’s literary landscape, effective book publicity isn’t just about promoting a book; it’s about establishing an author’s brand and positioning them as a thought leader in their field.

With the increasing prevalence of digital platforms and AI technologies like ChatGPT, the importance of strategic publicity grows. Book publicity in this new era can enhance authors’ branding, elevate them as thought leaders, and ensure that their work, ideas, and businesses are easily discoverable on AI platforms.

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Ignite a Winning Digital Marketing Strategy to Launch Your Book 

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by Cathy Lewis 

Like an expectant parent, you anticipate the arrival of your newly printed book with eagerness and excitement. But the work isn’t over yet. It’s time to go into publicity mode. 

Your next move is to hire a PR agency that specializes in book marketing. You want a firm with experience, a great reputation, and a proven track record to get your book off and running.  

You and the firm will create a digital marketing strategy — building a brand, creating (or refining) a website and social media channels, establishing an engaging tone for your messaging, and adding appropriate, appealing images, videos, interviews, and other relevant content. Together, you and your publicity team will establish timelines for fresh material to keep your online presence fresh and relevant. If you’re incorporating digital advertising, additional appropriate content will be created for that, including images, videos, cinemagraphics, and copy. 

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4 Ways to Write Winning Bylined Articles and Boost Your Book Publicity

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Today more than ever, targeted online article placements are an author’s ticket to success.

In an era when content is king and more than 8 in 10 Americans get news from digital devices, authors must know how to write bylined articles that not only win over online media outlets, but also wow readers to view, click, like, and share.

Targeted online article placements are an author’s ticket to success — the quickest, easiest, and best way to boost a book publicity campaign. Especially en masse, they help build awareness, momentum, and social media traffic better than any other strategy.

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In These Difficult Times, Decide to Make Your Book Publicity a Force for Good

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These are difficult times in America. The coronavirus has given way to a series of historic, cascading crises: a lethal once-in-a-century pandemic, Depression-era levels of joblessness and economic despair, and glaring racial disparities and health inequities afflicting communities of color, only to be exacerbated by the continued killing of Black Americans like George Floyd and Breonna Taylor at the hands of police. It’s no wonder that people of all stripes are living with unthinkable angst and uncertainty.

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The ‘So-What’ Is the Secret Sauce in Book Publicity

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In a crowded, hypercompetitive, and oh-so-noisy marketplace, book publicity isn’t getting any easier. To succeed, especially at the highest levels, it’s important to know why a book matters.

I’m not talking about peppy platitudes, gross generalities, or heaven forbid, shameless self-promotion. I’m talking about current, concrete relevance — in the here and now, in the real world — preferably communicated in a sentence or two.

I call this “the so-what.” And in respect to every media decision maker — whether in print, broadcast, or digital — it answers an all-important question: Why should I care?

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7 Ways to Never Run Out of Book Publicity Content

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By any measure, content marketing is the new and ever-expanding ‘it’ in business and branding circles everywhere. Regardless of type — consumer or B2B, digital or traditional — marketing campaigns now run on content. Today, even Coca-Cola spends more money creating its own content than it does on television advertising.

For authors, book publicity and promotion is no exception: Content is king — if you never run out of ideas. For articles, blogs, podcasts, videos, social sharing, media interviews, and more, you need a constant pipeline. Or as one content marketing expert put it, “you need to keep feeding the beast.”

But how can you keep the ideas coming? Here are seven surefire ways to ensure you never run out of content.

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Is DIY Book Publicity Right for You?

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Doing your own book publicity can be a daunting challenge.
Doing your own book publicity can be a daunting challenge.

A recent New York Times article (“Improving Your Public Relations Without a Public Relations Firm”) got me thinking about do-it-yourself book publicity. And as an author, new or seasoned, you may even be considering the idea for yourself.

But is DIY publicity right for you? Or would your book, not to mention your business and brand, be better served by you hiring an expert?

Yes, cost is a consideration. Today, though, there are scores of skilled solopreneurs and small firms whose fees won’t break the bank. As you consider being a do-it-yourselfer—an author, media strategist, content developer, and publicist all in one—I’d recommend also weighing this: what an expert can do for you smarter, faster, and better.

Here are some essential elements of a successful publicity campaign, ones that a good book publicist will be able to accomplish for you:

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