Uncategorized

As an author in the digital age, your website may be the first point of contact with your audience. A successful author site is one that helps you connect with potential readers, showcasing core elements of your voice and style. Beyond being an online shopping place for your books, your author site should reflect your personal brand and demonstrate your expertise.

The hard part of building an author site is conveying all this information without creating a clunky experience for visitors. Instead, you want to aim for a clean layout that’s easy to navigate. Follow this simple guide and learn how to build an author site that will solidify your online presence, promote your work, and help further your career.

Read more…

In today’s literary landscape, effective book publicity isn’t just about promoting a book; it’s about establishing an author’s brand and positioning them as a thought leader in their field.

With the increasing prevalence of digital platforms and AI technologies like ChatGPT, the importance of strategic publicity grows. Book publicity in this new era can enhance authors’ branding, elevate them as thought leaders, and ensure that their work, ideas, and businesses are easily discoverable on AI platforms.

Read more…

by Cathy Lewis 

Like an expectant parent, you anticipate the arrival of your newly printed book with eagerness and excitement. But the work isn’t over yet. It’s time to go into publicity mode. 

Your next move is to hire a PR agency that specializes in book marketing. You want a firm with experience, a great reputation, and a proven track record to get your book off and running.  

You and the firm will create a digital marketing strategy — building a brand, creating (or refining) a website and social media channels, establishing an engaging tone for your messaging, and adding appropriate, appealing images, videos, interviews, and other relevant content. Together, you and your publicity team will establish timelines for fresh material to keep your online presence fresh and relevant. If you’re incorporating digital advertising, additional appropriate content will be created for that, including images, videos, cinemagraphics, and copy. 

Read more…