As an author, you’ve poured your heart into your book. Now, it’s time to get it into the hands of readers.
Guess what? Being a guest on podcasts is a fantastic way to spread the word and boost your book’s visibility. It’s like having a friendly chat about your book that magically reaches people far and wide. But keep in mind that podcast appearances aren’t just about the interview itself — they also introduce you to a whole new group of people. This includes the podcast host, other guests, and of course, the listeners.
Appearances on podcasts build your reputation and give new fans a way to find you.
Take note that turning a podcast chat into a powerful marketing tool for your book will take a bit of strategizing.
Secure permission for the recording
Make sure to ask the podcast host in advance for a copy of the audio or video. Also, double-check that it’s okay for you to use parts of it to promote your book.
This initial request is important to make because it shows respect for their distinctive work.
Create your own sharable content
Then, with the recording, find some of the more interesting parts of your interview — maybe a funny story, a powerful quote, or a quick tip — and create short and sweet clips. Turn them into short videos or audio clips from about 30 to 90 seconds long. Adding some captions is a way to tell as well as show and gives people the gist of the overall clip and its segments.
End with a message like “Grab your copy of [book title] here!” with a link to your purchase platform. Keep an eye on how well these little prompts encourage people to buy your book.
Share everywhere
Naturally, you’ll want to get maximum visibility from your curated podcast content. Make sure to cover each of these bases:
-Post these clips on your social media, like Instagram, Facebook, TikTok, and even LinkedIn. You can also turn inspiring quotes into attention grabbling graphics to share broadly.
-Summarize the interview in a blog post, and expanding on some of the key ideas, This is a great way to give more info and helps people find your book when they search online.
-Email all the fans on your contact list, including highlights from the podcast, along with a link to the full episode.
-Share your clips and the transcript with your publicist or marketing team. They’ll want to use them in their own publicity efforts.
-Pitch yourself to other podcast hosts who feature topics of interest to your target audience. When you see a valuable fit you can use your clips to promote yourself to these new hosts.
By making the most of the content from your interviews, you will truly supercharge your book promotion and point more readers to your work.