We’ve publicized many business books and career books over the years. Business authors come to us with one goal: to generate book sales. But they end up with a great side benefit: they acquire a new source of prospective consulting clients and a stronger business brand.
That’s why we tell business authors to think of their book as a tool to build their business. A good book publicist can shape a PR campaign that’s aligned with the author’s overall business objectives.
Here are some book and author publicity and promotion strategies we’ve used to help authors grow their business, brand, and book sales.
We Find New Ways for Career-Advice Book Authors to Reach Their Target Market.
Five-time bestselling career author Vicky Oliver works as a career, image, and job interview consultant in Manhattan. Her career guidance books are especially popular with younger employees—recent college grads and 20-somethings—because she writes about topics like cubicle etiquette and workplace attire with irreverent humor. As an experienced publicist we got to thinking—if college grads are her target audience, and she’s so funny on her feet, what better media venue for her than speaking gigs at colleges? We helped Vicky land a speaking job at St. Francis College, which opened up a rich vein of potential consulting clients and invitations from more colleges.
We Identify a Problem Readers Worry About—and Solve It.
Serial entrepreneur Trevor Blake had a straightforward business objective: to inspire other entrepreneurs. A self-made multimillionaire who sold two companies for more than $100 million each, he felt strongly that he had found an elegant formula for success. But he didn’t know how to get his message out to people, so he hired us. One big idea from his book, Three Simple Steps, was about how spending time with negative people can hinder your success. Based on his book, we crafted a piece called “9 Ways to Defend against Complainers.” It was a hit. Inc picked up the story and it went viral, and that led to an appearance on the nationally syndicated PBS show between the Lines.” Three Simple Steps became a New York Times bestseller.
We Advise Book Authors to Stick with It—Building Your Brand Takes Time.
When Jim Camp came to us, he was a first-time author and a negotiating coach with a growing reputation. We worked with him over 10 years and two books—through 911 and the Great Recession—a long time to stick with a book publicist! But it paid off for him. His two books, Start with No and NO: The Only Negotiating System You Need for Work and Home, both became bestsellers. We secured his place as America’s leading negotiating expert by landing him a high-value soapbox for his ideas—his own bylined Forbes blog—and getting him featured on CNN and in every major newspaper and business magazine. Now he has a billion-dollar negotiation vehicle used by CEOs that will soon launch on salesforce.com.
An Experienced, Creative Book Publicist Will Help Your Success.
Whether you’re an author writing career help books, business entrepreneur advice books, negotiating strategy books, or your expertise is in other nonfiction genres such as fitness or health books, as you finish your newest work, make sure you partner with the perfect book publicist to expand your brand and audience with increased sales and a bigger reach than you ever imagined.
For more information on what the right book publicity can do for you:
- Explore our CS Lewis Publicity website
- Email us at cslewispublicity@gmail.com
- Call Cathy Lewis directly at 845-679-2188.