Authors: Be the “1 Percent” Whose Message Gets Through

By Cathy S. Lewis

This blog was originally published at, an ebook consulting and publishing service for businesses, publishers, and authors.

You have a great idea for a book. Everyone has been urging you for years to write it. Your concept is truly original—it’s destined to be a bestseller, right? But here’s some news that may surprise you: It’s easier to write a good book than to sell one.

According to the most recent Bowker Report, 3 million books were published in 2010–and that number is growing. That’s a lot of competition for shelf space and media time. Meanwhile, book sales have been on a downward trend since 2007, according to Publisher’s Weekly

Are you going to be among the 99% whose book languishes boxed up in the warehouse, or the 1% who gets noticed by the media, generates a loyal fan base, and achieves steady and growing book sales?

Read more…