Writers are artists, and what better place to show off your creativity than on your own website? You can have gorgeous, big images of your book covers, stunning visuals, provocative blogs, interactive surveys, and much more at a site that represents the essence of your expertise and talents.
As a published author, you’ve probably worked with an agent, publisher, or editor who has offered feedback and recommendations to make your book more readable, accessible, and marketable to your targeted audience. These publishing world pros understand that a well-written book with great content needs readers, just as an actor needs an audience.
Likewise, your website needs viewers. You can generate something akin to “feedback” from Google, Yahoo, and Bing – the major search engines – to make your site into a highly effective, lively, interactive marketing tool for your book. Authors generate this constructive feedback by using search engine optimization, or SEO.
Most authors don’t know how SEO works – or even why they really need it or what it is. The purpose of this three-part article is to demystify the topic, providing authors with the basic information they will need to hire an SEO expert or do it themselves.