Book Publicity Does More Than Promote Books. It Builds Brands

Why do authors write books? For most, their primary reason is clear: They want to build their personal brand — a smart first-line strategy, particularly now when the average nonfiction book sells less than 250 copies a year.

Today, book publicity — a must-have marketing tool in the new, overcrowded publishing world — does more than promote books. It is purposely designed to build brands.

Consider these key reasons, all proven brand builders, why.

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6 Ways to Boost Your Book Publicist’s Success Rate

By Cathy S. Lewis

When I initially interview authors to assess whether they’re a good “fit” with what we do, I always remind them that book publicity is a collaborative effort. Contrary to what many authors think, writing the book and getting it published isn’t the end of their job. It’s the beginning. Book promotion works best when the author actively participates in coordination with their publicist.

When a book publicist has a highly motivated and involved author to work with, one who’s willing to put time, energy, and creative ideas into the publicity campaign, the synergy of efforts can produce results far greater than if the publicist worked on her own.

Bottom line: If you want to maximize your publicist’s success, reach a lager audience in your book promotion campaign, and increase book sales – try these six book publicity strategies.

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