We’ve publicized many business books and career books over the years. Business authors come to us with one goal: to generate book sales. But they end up with a great side benefit: they acquire a new source of prospective consulting clients and a stronger business brand.
That’s why we tell business authors to think of their book as a tool to build their business. A good book publicist can shape a PR campaign that’s aligned with the author’s overall business objectives.
Here are some book and author publicity and promotion strategies we’ve used to help authors grow their business, brand, and book sales.