When Publicizing Business Books, Target the Right Business Readers

In the past decade, business has become mainstream. The average person now has knowledge of stock market trends, corporate takeovers, and competition within global industries. From a book publicist’s point of view, this means that there are more “business readers” than ever.

Book promotional targets like Bloomberg, Forbes, Wall Street Journal & Inc. for business book publicity.

On the one hand, this is good news, because the universe of media venues that need business content has grown. On the other hand, serious business readers now have to be more choosy about the content they consume.

For Best Book Promotion Results, Target Top-Tier Business Media

For this reason, we like to target top-tier business media whenever possible. Why? Because when we’re trying to move and motivate leaders, managers, and entrepreneurs—and hopefully get these readers to buy a business author’s book—we have to go to the media places they frequent. We also always have to be agile and creative in our approach to book publicity. Every book has its unique promotional challenges and publicity opportunities to define, explore, and make happen with great success.

Read more…

Business Book Authors Expand Their Brand with Successful Book Publicist Strategies

Four business related books by publicist Cathy Lewis.We’ve publicized many business books and career books over the years. Business authors come to us with one goal: to generate book sales. But they end up with a great side benefit: they acquire a new source of prospective consulting clients and a stronger business brand.

That’s why we tell business authors to think of their book as a tool to build their  business. A good book publicist can shape a PR campaign that’s aligned with the author’s overall business objectives.

Here are some book and author publicity and promotion strategies we’ve used to help authors grow their business, brand, and book sales.

Read more…