If an author stood alone in the publishing marketplace, driving potential customers to a website would be easy. But with hundreds of thousands of new titles published in the U.S. each year, attracting people to your author or book website becomes like any other marketplace — competition rules. It’s a race for discovery, exposure, and on-line real estate.
That’s why web presence and search engine optimization (SEO), which help people who search the internet to find you, need special and consistent attention.